Advert, Commission & Affiliate Policy

1. Introduction

Kearney FM is a community-focused digital radio station serving the North East and North Yorkshire. While we are proud to operate with a community-first approach, it is essential to be transparent about how we fund our platform, programming, and outreach. This policy outlines the ways in which Kearney FM generates income through advertising, commissions, and affiliate partnerships.

2. Advertising Revenue

We accept paid advertisements from a wide range of businesses and organisations. These may include:

• On-air commercials
• Sponsored segments or shows
• Banner ads or promotions on our website and social media platforms
• Event sponsorships and branded giveaways

All advertisements are clearly identified as sponsored content, and we maintain editorial independence to ensure that our content remains impartial and community-driven.

3. Commissions

In some instances, Kearney FM may receive a commission from a third party when listeners or site visitors take certain actions, such as:

• Booking services through a promoted provider
• Purchasing event tickets or products via a referral link

These commissions help us sustain operations while continuing to offer free access to our content. Where applicable, we will disclose when a commission is involved in a recommendation or promotion.

4. Affiliate Marketing

We may include affiliate links on our website, in newsletters, or during on-air promotions. This means:

• If a listener clicks on an affiliate link and makes a purchase, Kearney FM may receive a small percentage of the sale at no additional cost to the customer.
• Affiliate promotions will always be clearly marked and only relate to products, services, or organisations we genuinely believe are relevant and useful to our audience.

5. Our Commitment to Transparency

Kearney FM maintains a strong commitment to honesty and trust. Therefore:

• We only promote businesses, products, or services we believe align with our community values.
• We do not sell listener data to third parties.
• We ensure all commercial relationships comply with UK broadcasting, advertising, and data protection regulations.

6. Use of Income

All income received through adverts, commissions, and affiliates is used to:

• Fund operational costs (e.g. streaming, licensing, and production)
• Support community outreach and local partnerships
• Develop volunteer opportunities and training
• Invest in technical upgrades and content creation